There are several benefits of a solution that helps consumers identify genuine products and protects them from counterfeit or fraudulent products:

Safety: Counterfeit products can be dangerous and pose a threat to consumer safety. A solution that helps consumers identify genuine products can help them avoid purchasing products that could be harmful.

Trust: When consumers know that they can rely on a product being genuine, they are more likely to trust the brand and continue to purchase from them. This can lead to increased customer loyalty, trust, and repetitive business.

Quality: Counterfeit products are often of lower quality than genuine/original products. A solution that helps consumers identify genuine products can ensure that they are getting the high-quality products they expect.

Intellectual property protection: Counterfeit products can harm the reputation and financial success of companies that have invested in creating and marketing their products. A solution that helps consumers identify genuine products can protect the intellectual property of these companies.

Consumer confidence: When consumers know that a brand is taking steps to protect them from counterfeit products, it can increase their confidence in the brand and its products. This can lead to positive word-of-mouth marketing and an increase in sales.